Meet James Wette, a mild mannered hot dog vendor trying to keep a struggling business afloat. His life changes overnight when he invents the “Cigarette Hot Dog” a classic New York dog with an unlit cigarette, attracting attention from the media and consumers.

James must keep his head on straight as he navigates the world of sex, drugs, fame and excess, while also contending with moral outrage from activist groups. He must ask himself: is fame and fortune worth losing who you truly are? Probably.